March 19, 2009
The beat goes on
Amber Room celebrates two-year anniversary
By Dana Unger firstname.lastname@example.org
In the two short years it’s been open, Nashua’s Amber Room has established itself as one of the premiere night clubs in New Hampshire and been voted one of the top 100 nightclubs in America by Nightclub & Bar Magazine in 2008.
“We wanted to make a trendy, upscale club scene work in New Hampshire — the décor, the sound, everything,” said general manager and DJ Rick Naples. “If you weren’t in Nashua, you’d think it was a club in Las Vegas or Miami.”
The club will celebrate its two-year anniversary on Friday, March 20, and Saturday, March 21, with prizes and giveaways throughout the weekend, including a free music CD. The Saturday event will feature a private VIP reception from 8 to 9 p.m.
The club features 9,000 square feet of space with two dance rooms — the main Amber Room with a stage and 90-foot bar, and the Retro Room with an LED-lit bar, stage and plasma TVs. Attention to detail has been the owners’ focus since the club’s inception.
“We just got the right opportunity and location with this place,” Naples said. “We wanted two rooms where we could have two different concepts going on. Everything was custom — the colors, the leather in the VIP booths, everything. There’s never been a nightclub in New Hampshire that’s had table service and private VIP tables. We are strictly a nightclub. We don’t do food service and have never pretended to be a place that did.”
Entertainment at the Amber Room has also been a priority for Naples, who has been a DJ for 20 years.
“Musically a lot of things are intertwined,” Naples said. “The sound system is a big key. The average person may not think about it, but if the sound is bad, the DJs are going to sound bad too. We take pride in the DJs we bring in — they need to be experienced and on a certain level. I know just about every DJ in New England, so we can really weed through the ones that are just looking for the gig.”
The club has also been able to bring in popular guest artists and DJs, including DJ Skribble, Robin S and Rob Base.
“We’ve been able to bring a lot of hot artists here,” Naples said. “We’ve had Stevie B in twice, and he’s hands-down probably the biggest performer we’ve had. Both shows have always sold out in advance, and we’re trying to turn his appearances into a semi-annual party with him.”
The crowd varies depending on the night.
“Friday tends to be more local people,” Naples said. “Mostly from the northern Mass. to Nashua area. Saturdays we definitely draw more from Boston to Manchester. Our Saturday nights have been sold out since we’ve opened. We get people who are 21 to 40, but our core group is generally 26 to 32 years old.”
For the future, Naples envisions the possibility of an outside seating area, and more special events.
“Entertainment-wise, we’re going to continue the trend of special concerts and events,” Naples said. “We’ve done three Bahama Beach Club reunion events — it was sort of the last true nightclub in Nashua and all of us had worked there — so we’re going to do another one on April 18, which could be the biggest one yet. We’re bringing in old employees to work that night, as well as all the original DJs who played there.”
“People know what they’re going to get here,” Naples said. “Good music and a good crowd. We’ve been able to carve such a niche for ourselves, and people know that we’re going to bring in entertainment you couldn’t see unless you went to Boston or New York. Plus, it’s a shorter distance, it’s cheaper, and they’ll get a quality night out.”
What: Amber Room Two-Year Anniversary Celebration
When: Saturday, March 21, at 8 p.m.
Where: Amber Room, 53 High St., Nashua.
Tickets: Reserve VIP tables at 881-9060.