December 14, 2006

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Radio free NE
Sprinkles & DJ Jim Tess introduce locals to the locals
By Erica Febre efebre@hippopress.com

Jimmy Sprinkles is giving it up for New England’s music scene.

“There’s no real voice for New England, not like there is in New York, Miami and Los Angeles. We’re trying to let people know that there’s a force right here that’s ready to push it up to the next level,” Sprinkles said.

Every Sunday night, Sprinkles co-hosts the radio show The Next Big Thang! with DJ Jim Tess on 91.5 WUML based in Lowell, Mass.(the station can be heard up through the Nashua area and into Manchester, depending on your radio). They’ve been using air time not just to pump out today’s hip-hop music, but also to allow local artists a spot to show off their abilities. In between the music are guest appearances with local artists, helping listeners to build a familiarity with the artists playing in their own backyard.

“It was the first step in letting the Merrimack Valley know that they had a station that supports it’s local hip-hop,” Sprinkles said.

In early 2000, they were inviting big names on the show, like Tony Sunshine of the Terror Squad and Clinton Sparks, a mixtape DJ who has worked alongside artists such as Ludacris, Eminem and 50 Cent.

It’s not just about hip-hop though for Sprinkles. The newest project in the works for Sprinkles is a compilation CD, Trippin On Ya Ego. Sprinkles has invited some budding local musicians, such as Brien Sweet a singer/songwriter from Nashua, to appear on the album. It’ll be a mix of all sorts of genres — all good music — from country to classic, Sprinkles said.

The idea is to get some big names on the album to spur buyers but also feature new and local artists to introduce to music fans. The album is slated to be released in early 2007.

“We support the artists that most people may not have heard yet, but have got real talent. ... Eventually the labels will start paying more attention to New England,” Sprinkles said.

The Next Big Thang!
Who: 91.5 WUML
What: hip hop show w/ guest appearances by local artists
When: Every Sunday from 9p.m. to midnight
For more information: Go to www.wuml.org or myspace.com/sprinklesint. Artists interested in scheduling a session, call Jimmy Sprinkles at (603) 598-0524.