September 21, 2006

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Doing business, hip-hop style
Edukated works the room
By Erica Febre efebre@hippopress.com

It’s not always a bad thing to mix business with pleasure, especially if you can make a business out of the things that give you pleasure.

Edukated, whose real name is Josh Porter, is a 25-year-old emcee and budding entrepreneur and he’s the perfect example of how business and pleasure can mix together well.

Porter started writing poetry when he was 15. At the age of 19, after getting a poem published, he set some of those poems, now lyrics, to hip-hop beats. He started going by the name Edukated and began performing at local hip-hop shows as well as Boston shows, won freestyle battles, collaborated on street mix-tapes and built a local fan base with the hit tracks “Bang, Bang” and “BreakUp.”

“I write about anything that comes to mind, I can write a love song, a club song, a political song. My mind is very, I don’t want to say spontaneous, but I can really write a song about anything,” Porter said.

He also just founded his own record label, Fokused Productions/Entertainment. He’s in the process of releasing his debut album for the first quarter of 2007, Beneath the Surface, under his own label. His company also helps to promote other musicians, deejays, bands and models.

“I’m the type of person that tries to help other people in the industry out before I help myself. I’ll help people book a show, or try to find jobs for models. There’s a lot of MC’s around here, trying to be the number one person to blow up New Hampshire but it’s not gonna happen like that. You gotta tie it into a group. We all have to come together and make the music big here,” Porter said.

Porter not only promotes other people but he also works together with a few local venues by hosting nights and drawing in crowds. On Tuesday nights, he collaborates with WB’s in Manchester, featuring a V.I.P guest list. Anyone on his list gets discounts throughout the night. On Thursdays, he works with Martha’s Exchange in Nashua using the same idea – the V.I.P guest list. On any given night, there are more than 200 people on Porter’s guest list.

Porter is collaborating with Pink Dog Entertainment, a local professional video and post-production company. They’ll be putting a music video together once the new album is released.

“I want to see my album sold and do shows and all that but I also think I’m good at promoting other artists too. I could really care less about signing a major contract. It’s not selling out, but you have to change a lot [with a major contract and I don’t want to change the way I do my music,” Porter said.


Comments? Thoughts? Discuss this article and more at hippoflea.com

Get educated
Northern Sound presents the 2006 Northeast Fall Kick Off, a live hip-hop show at Milly’s Tavern, 500 Commercial St., Manchester, 625-44444, on Thursday, Sept. 21. Featured artists include Edukated, Northern Sound, Logic & Ideal Productions, Soular Prominence, DJ Illogix of Deck Demons, P Rovah and The Visitors, Monkey Biz and Lb. Listen to tracks, find more information about Edukated at myspace.com/educated.