January 26, 2005

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Nite: Catch the live Vibe

It’s the next best thing to being there

By Richie Victorino  rvictorino@hippopress.com

In the ’80s, video killed the radio star. In 2006, video will save the fledgling rock star.

And the Catch the Vibe Live series, organized locally by Thumbprint Productions, might be the biggest savior of them all.

“Really, the best way to check out a band is to see them live,” said Art Murphy of Thumbprint Productions.

Seeing a band live helps club owners know who to book for a show. Seeing a band live helps fans know who’s worth driving 30 minutes for, or who’s worth throwing down $10 to see.

But realistically, fans can’t go out and see every live band that exists. Neither can the club owners.

So how can bands get noticed?

They get noticed by showing the fans and the club owners high-quality videos (either on DVD or online) of their live performances.

Nowadays we’re able to see and hear a band from the comfort of our homes. That makes life much easier for bands trying to book gigs, Murphy said.

His band, Blue Matter, is able to book gigs courtesy of the DVD recordings of live shows Murphy has handed out to club owners.

And Murphy isn’t interested in hoarding this marketing tool.

He and his business partner Pete Peloquin offer their services to many bands out there.

Catch the Vibe Live Series:
The Catch the Vibe Live Series allows bands to get a video recording of their live show without having to pay anything for it.

Each series showcases a handful of bands, typically four. Each band must be willing to play for free. What they get afterwards is the full audio of their entire performance, as well as a short video of one of their songs. If the band wants more songs on their DVD, they have to negotiate with Thumbprint.

A band doesn’t have to be a part of Catch the Vibe Live Series, however. They could contact Murphy about videotaping one of their shows at any time, though in that situation the band would have to pay for Thumbprint’s services.

How it works:
Thumbprint comes out with a handful of cameras, anywhere from two to six or more, depending on the venue. They record every song each band performs. They then hit the editing room, creating a DVD for each band that performed at the series.

The DVD can be used as a marketing tool.

Thumbprint has recorded many bands, including The Soupbone Throne, The Gray Davies and Big Head Todd & the Monsters.

Peloquin’s impressive recording background includes working with Oasis, The Donnas and The Pixies.

How can you see live music from your house?
If you go to thumbprintproductions.net you’ll find a number of video performances you can download. Also, live shows have started airing on the public access station MCAM-TV 23. Go to www.mcam.org for more details.

Comments? Thoughts? Discuss this article and more at hippoflea.com

Catch 'em Live

Check out Milly’s Tavern this Friday, Jan. 27, as Thumbprint Productions comes ready with their video cameras and a list of bands for their latest Catch the Live Vibe Series performance. Performing will be Poor Fred, The Minus Scale, Blue Matter and Betterman’s Rule. Milly’s Tavern is located at 500 Commercial St., Manchester, 625-4444.