April 10, 2008


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[munk], Modest Among the Living
Waxboy Media, April 8
Alternative media helped this Boston artist get a leg up where most better-than-decent modern rockers would have sunk, i.e. Munk’s knack for marketing and neat-looking graphs is similar to Moby’s. Where Moby ran the numbers on TV-commercial background opportunities to put his crummy DJ business on the map, Munk went after the podcast and digital distribution markets and didn’t stop until offers started to come in from the music directors of such things as CBS Sports, The Sopranos and Charmed.

Like many Boston acts, there’s a thick layer of theatricality to his boomy, hulking tenor, and it does this rather eclectic batch of songs good. By eclectic, though, it’s not to infer that he’s a genre-o-matic; you want to think more Decemberists (“Brush Against Me”) to Clash (“30 Days”) to Minus the Bear (“I See You”) to Nine Inch Nails, kind of (“Dirty Work”). Straight-out rock, in other words, wherein success requires a lot of business innovation (and horrible, smelly-van touring, usually, a cog that doesn’t appear to be part of the scheme here, to its peril). B-Eric W. Saeger