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Click Here for Media Kit

More than 208,000 people read the Hippo each week from all over Southern New Hampshire and northern Massachusetts.

The Hippo covers New Hampshire's three largest cities, Manchester, Nashua and Concord. From development to profiles of people and answering the vexing questions of where to go and what to do, Hippo provides Southern New Hampshire's active adults the only dedicated food, music, movie and arts coverage and its only weekly dining guide and reviews. Hippo also offers a comprehensive guide of children's activities and volunteer opportunities in each week's paper.


Space: Noon on the Monday prior to Publication
Material: 5p.m. on the Monday prior to Publication


Hippo is broken down into modular ad sizes:
Full Page: 10.25"(W) x 13"(H)
Vertical 1/2 Page: 5"(W) x 12.75"(H)
Horizontal 1/2 Page: 10.25"(W) x 6.25"(H)
Vertical 1/4 Page: 2.375"(W) x 12.75"(H)
Horizontal 1/4 Page: 5"(W) x 6.25"(H)
Horizontal Strip 1/4 Page: 10.25"(W) x 3"(H)
Vertical 1/8 Page: 2.375"(W) x 6.25"(H)
Horizontal 1/8 Page: 5"(W) x 3"(H)

Frequency Discounts

Frequency Discounts available on runs of consecutive ads

Non-Profit Discounts

Non-Profits may qualify for additional frequency discounts. Political organizations, universities, hospitals, and large non-profits do not qualify for this discount.

Mechanical Specifications

HippoPress uses a PC platform. Please email ads to Acceptable Formats: .pdf (200 dpi), .tif (PC format, 300 dpi), .jpg (400 dpi). Those sending Word, PageMaker and other non-standard documents please call ahead. HippoPress only accepts PMTs or camera ready slicks electronically. Color advertisements should be CMYK. The Hippo runs a line screen of 90, please compensate for a 15% dot gain.


All advertisers must prepay for advertising unless otherwise noted. There are no discounts for prepayment.

Agency Discount

All rates are net.


20% surcharge to guarantee position

Click Here for Ad Rates

Call 603-625-1855, Ext. 26 for more information.

Hippo Advertising Manager

Charlene Cesarini, 603-625-1855, Ext. 26

Hippo Advertising Personne

Bob Tole, 603-625-1855, Ext. 27

Jill Tucker, Ext. 44


Doreen Astbury, Ext. 11


Rick Carr, Ext. 42


Tony Cesarini, Ext. 33

Alyse Savage, call 603-493-2026

To place a classified ad: Ext.25 or go to Classifieds.

Circulation: 32,000

Hippo uses a controlled distribution system to track circulation and is audited by an independent company, Media Audit. This process ensures that newspapers are being picked up at each location. Spot checks are performed randomly to confirm circulation numbers. Returns vary each week from 1% to 3% (between 300-1,000 newspapers returned out of 32,000 each week). An affidavit attesting to circulation will be supplied by the publisher on request.

Audience: 208,000
Cumulative Monthly Audience
Based on market research performed by Media Audit in Southern New Hampshire and the Boston DMA.


Every Thursday. Almost all papers are picked up by Saturday morning.

Pick-up Locations: 1000+

Retail outlets, all major Supermarkets, Restaurants, workplaces, apartment complexes and street boxes in Manchester, Nashua, Bedford, Goffstown, Hookset, Auburn, Milford, Merrimack, Hudson, Derry and Londonderry. Click here to see a list of pick-up locations

Audited By

Media Audit

Ad Placement

To inquire about placing an ad, contact the advertising dept. at (603) 625-1855 Ext. 26 or via email at