Space: Noon on the Monday prior to Publication
5p.m. on the Monday prior to Publication
is broken down into modular ad sizes:
Full Page: 10.25"(W) x 13"(H)
Vertical 1/2 Page: 5"(W) x 12.75"(H)
Horizontal 1/2 Page: 10.25"(W) x 6.25"(H)
Vertical 1/4 Page: 2.375"(W) x 12.75"(H)
Horizontal 1/4 Page: 5"(W) x 6.25"(H)
Vertical 1/8 Page: 2.375"(W) x 6.25"(H)
Horizontal 1/8 Page: 5"(W) x 3"(H)
Run of Paper Rates
Run 1x: Weekly one-time rates (no discount)
Rate are per ad , per week.
Full Page: $1,727
1/2 Page: $864
1/4 Page: $431
1/8 Page: $216
1/16 Page: $128
Run 8x: 8 ads for 8 consecutive weeks
(20% discount applies) Rate are per ad , per week.
Full Page: $1,382
1/2 Page: $691
1/4 Page: $345
1/8 Page: $173
1/16 Page: $102
Run 16x :16 ads for 16 consecutive weeks
(30% discount applies) Rate are per ad , per week.
Full Page: $1,209
1/2 Page: $605
1/4 Page: $302
1/8 Page: $151
1/16 Page: $90
Run 24x: 24 ads for 24 consecutive weeks(40% discount applies) Rate are per ad , per week.
Full Page: $1,036
1/2 Page: $518
1/4 Page: $259
1/8 Page: $130
1/16 Page: $77
Run 52x: 52 ads for 52 consecutive weeks (50% discount applies). Rate are per ad , per week
Full Page: $863
1/2 Page: $432
1/4 Page: $216
1/8 Page: $108
1/16 Page: $64
Non-consecutive rates are available from your account representative. Please call 603-625-1855 and ask to speak with an advertising representative, if you don't have one. A PDF version of the rate sheet is available here.
Frequency Discounts available on runs of consecutive ads. Advertiser must run contract edad for the full period of the contract. Advertisers must pay for ads before they run.
Non-Profits may qualify for additional
frequency discounts. Political organizations, universities, hospitals,
non-profits do not qualify
for this discount.
HippoPress uses a PC platform. Please email ads to
firstname.lastname@example.org. Acceptable Formats: .pdf (200 dpi), .tif (PC
format, 300 dpi), .jpg (400 dpi). Those sending Word, PageMaker
and other non-standard documents please call ahead. HippoPress only accepts
PMTs or camera ready slicks electronically. Color advertisements
should be CMYK. The Hippo runs a line screen of 90, please
compensate for a 15% dot gain.
All advertisers must prepay for advertising unless otherwise
noted. There are no discounts for prepayment.
All rates are gross. We offer a 15% agency commission.
20% surcharge to
Cumulative 4-issue Audience
Based on market research performed by Media Audit in southern New Hampshire and the Boston DMA. Media Audit measures how many people read Hippo in a four week period, counting each reader only one time.
Every Thursday. Almost all papers are picked up by Saturday
Pick-up Locations: 1200+
Retail outlets, all major supermarkets, restaurants, workplaces, apartment complexes and street boxes in metro southern New Hampshire. (25 miles radius of Manchester)
Hippo uses a controlled distribution system to track circulation and is audited by an independent company, Media Audit. This process ensures that newspapers are being picked up at each location. Spot checks are performed randomly to confirm circulation numbers. Returns vary each week from 1% to 3%.
At Hippo it's about readers, not paper
Circulation is not a good way to measure a free paper
Print is not all the same. Free newspapers, both daily and weekly, are a very different kind of print than paid daily newspapers or paid magazines. Free papers essentially broadcast their product in a geographic area, hoping people will pick it up.
Circulation can be crudley measured by counting returns, but the advertiser has no way of knowing where those papers are going or if they are even going to be read.
It seems reasonable then to use a different form of measurement for free papers. At Hippo we continue to count returns to make sure we aren't paying more in printing costs than we have to, but we feel a system similar to that of radio or television makes more sense in measuring our audience. For that reason, we use Media Audit â the only media polling service available in this market on a consistent basis. Media Audit polls residents of southern New Hampshire about their reading habits, consuption and demographic information. It is an independent polling company that competes with Arbritron and Scarborough Research.
Based on those numbers we know who is reading our paper, where they live and how much they earn. This information is helpful in two ways. First it allows the editorial staff to tailor the paper to the reader and second it gives our advertisers a demographic picture of who our readers are. This helps advertisers tailor their message to our readers and helps deternmine if Hippo is an appropriate place to reach potential customers. For example, Hippo would not be the most effective way to reach hearing aid buyers, but is a great place to reach first -time home buyers and empty nesters.
To inquire about placing an ad, contact the advertising dept. at (603) 625-1855 Ext. 13 or via email at email@example.com
Other advertising products offered
Printing and insert program
Hippo Advertising Personnel
To place a classified ad: Ext.25
firstname.lastname@example.org or go to Classifieds.