June 26, 2008

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HAS: How Art Sells
Hollis Art Society gets practical
By Heidi Masek hmasek@hippopress.com

There are a lot of visual art associations in New Hampshire. There’s even a statewide one. Some are known for annual shows. Some have their own galleries.

Is there room for one more? Apparently so.

The Hollis Art Society incorporated in June 2007. Originally, 20 interested people met to discuss it. Now there are 50 paid members, and the organization is pressing on with their strategic plan.

“I think that there definitely was a space for a regional creative arts organization that took more of a holistic approach,” said Society president Suze Scholl, a healthcare consultant who works in professional development and coaching.

Two features that make this group different are that they encompass most creative pursuits and that they invite arts patrons to join. About 20 percent of their members are in their performing arts guild, which includes singers, songwriters, musicians, dramatists and storytellers. The other 80 percent are in their visual arts guild. Members come from Hollis, Nashua, Merrimack, Amherst and Mont Vernon, as well as Dunstable, Tyngsboro and Townsend, Mass.

“I think where we are different is I think people are enthusiastic ... I think people are so excited because we are so dimensional,” Scholl said.

One major difference is the emphasis HAS puts on strengthening artists’ business skills. HAS is very mission-oriented, Scholl said. It seeks to work with emergent and producing artists in professional development, open up economic opportunities for artists, and provide time for social interaction among artists and arts patrons. And those three things should also benefit the community, she said.

One benefit of including patrons is that they can lend skills artists might not have. Patrons might be more likely to help out with organizational tasks or events, for example. Including patrons also puts artists in touch with potential buyers. And having that outside perspective can give the artists “a reality check,” Scholl said.

HAS members recently filled out a detailed questionnaire that asked about artistic and commercial goals, and asked members what they’d learned about themselves in the past six months. Scholl said “feedback has been phenomenal.”

For instance, they had six people bring in examples of paintings they did when they were in a “serene mode” and in a “passionate mode.” They asked an audience which pieces they liked best, and it was always those made in passionate mode, Scholl said. But until then, the artists thought what they made in serene modes were their more “accepted” pieces.

The group looked at brand issues. “How does an artist ... put together a piece of art or music so that the audience can identify with it, that the piece allows the audience to enter it?” Scholl asked. “If someone can’t attach to a piece of art, you’re not going to sell it,” she said.

HAS is heavy on helping members find out how to run a business. In June their professional development program with Victoria Tane was “Increasing Sales through Customer Service and Relational Selling.” In July they will focus on IRS deduction details, with a program called “It’s not what you make, but what you get to keep.”

The group will hold a barbecue in August where members and friends can mingle. Scholl tries to keep business meetings short to allow people to spend time networking, she said. Their Arts Connection Trips (ACT) series helps with professional development and social time, she said. Groups of members have taken trips to various museums.

HAS is planning a workshop on conquering performance anxiety Sept. 20, at the Lawrence Barn in Hollis. The group also plans to hold an annual arts gala at the barn Nov. 15 and Nov. 16. They are having a Web site created, and want to create an education center.

Artists pay an annual fee of $35; student artists pay $20. Arts patrons pay $50, but people who want to join can ask for “confidential stipends,” if need be, Scholl said.

Contact Scholl at 880-4730 for details on HAS. Board members include Victoria Tane, Lynda Petropulos, Kevin Kelly, Kim Riley, Lee Harper, Paula Furlong, Howard Denton and Toby Tarnow.


“Taxi,” by Jim Karlovich of Hampton, is at Art 3.


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6/12/2008 Helping hand
6/5/2008 Sumi-e and photography
5/29/2008 Digital to paint
5/22/2008 New Kimball-Jenkins board members
5/15/2008 Making it in New York ... or New Hampshire
5/8/2008 Public eye
5/1/2008 Art for Mother's Day
4/24/2008 New art walk planned for Manchester
4/17/2008 Awards for the state's artists
4/10/2008 New directions
4/3/2008 New exhibits: no April Art Walk
3/27/2008 Monastary Gibbons "Visions of Monadnock"
3/20/2008 Currier opens March 30 with week of free admission
3/13/2008 Looking back at baseball
3/6/2008 Painting, calligraphy and classic cars
2/28/2008 More snow delays; Dartmouth receives arts endowment
2/21/2008 Prints and animals in Concord
2/14/2008 From the Andes to New Hampshire
2/7/2008 What does your butt say
1/31/2008 Local color
1/24/2008 Local color
1/17/2008 Conversation starter
1/10/2008 Nominate your favorite arts-loving business
1/3/2008 The inner personalities of rubber finger puppets
12/27/2007 Changes in the arts in 2007
12/20/2007 Local Color
12/13/2007 Portsmouth markets Christmas spirit
12/6/2007 One more cause
11/29/2007 Three days of merriment
11/22/2007 Advocating for arts; Zimmerman season ends soon
11/15/2007 Images, past and present
11/8/2007 Back in time at a Concord mansion
11/1/2007 Governor honors artists with art
10/25/2007 Spatial Matters
10/18/2007 Perfecting a craft
10/11/2007 Handmade furniture
10/04/2007 Capturing nature on canvas and by camera
9/27/2007 Local color
9/20/2007 Nashua, in the abstract
9/13/2007 Local Color
9/6/2007 Looking at the world
8/30/2007 Art in the fresh air
8/23/2007 Berlin pride
8/16/2007 Finding money
8/9/2007 Park of arts
8/2/2007 New Hampshire treasure honored again
7/26/2007 Taking care of wood
7/19/2007 Local Color
7/12/2007 Local Color
7/5/2007 Local Color
6/28/2007 Local Color
6/21/2007 The great outdoors
6/14/2007 Play per day
6/7/2007 Goodbye, gallery
5/31/2007 Impressions
5/24/2007 Local color
5/17/2007 Stieglitz in Manchester
5/10/2007 They're artists and they vote
5/3/2007 Lowell is the canvas for a summer of art
4/26/2007 Local color
4/19/2007 Local color
4/12/2007 Local color
4/5/2007 A Saint paul student returns to show recent work
3/29/2007 Local color
3/22/2007 Compassionate cause
3/15/2007 Local color
3/8/2007 Making money
3/1/2007 Local Color
2/22/2007 Local Color
2/15/2007 Local Color
2/8/2007 Local Color
2/1/2007 DreamFarm Cafe's big show
1/25/2007 Built world
1/18/2007 Expressions of character
1/11/2007 Best practices
1/4/2007 Nominate your favorite for Governor's Arts Awards
12/28/2006 Art in 2006 in southern New Hampshire
12/21/2006 Time to learn
12/14/2006 Frisella's new studio; sell art for animals; girls only time
12/07/2006 Stained glass, found objects and ornaments
11/30/2006 No shortage of art sales
11/23/2006 A Granite State greeting
11/16/2006 Santa Claus hangs with artists
11/9/2006 Visual art meets poetry
11/2/2006 Local Color
10/26/2006 Local Color
10/19/2006 Local Color
10/12/2006 Almost 80 artists in Hollis ...
10/05/2006 Fine art in a field
09/28/2006 Local Color
09/21/2006 Local Color
09/14/2006 Local color
09/07/2006 Bel Espirit, a happening of chance
08/31/2006 An artistic endeavor
08/24/2006 The almost-all architecture edition
08/17/2006 Half century of creativity
08/10/2006 Obsession with the Isles of Shoals
08/03/2006 See the precise craft of carving with a chainsaw
07/20/2006 For museums or your living room
07/13/2006 Making their mark
07/06/2006 Sense of place
06/29/2006 New ground
06/22/2006 MAA honors scholars an artists of the year
06/15/2006 Galleries open doors
06/08/2006 It's sticky up here
06/01/2006 Mural for MCAM
05/25/2006 Scenes from the air
05/18/2006 Vanguardians sit down
05/11/2006 Public masterpiece
05/04/2006 Art helps kids at MAA show
04/27/2006 In-house artists on display
04/20/2006 No Pinocchio here
04/13/2006 School's out art's in
04/06/2006 Meet Michael Toomey
03/30/2006 Art builds community ...
03/23/2006 From Celtic design to Ayn Rand
03/16/2006 Got Cow?
03/09/2006 A creative view of China
03/02/2006 Monastery Arts open new show
02/23/2006 Love and art in one location
02/16/2006 Job loss leads to artistic success
02/09/2006 Art in the key of Adam and Eve
02/02/2006 Art to make you think
01/26/2006 New York artists to show at Derryfiled School
01/19/2006 A new age of artwork
01/12/2006 Photography buffs unite
01/05/2006 Jeweler teaches her trade
Alison Williams
All together now
A forest through the trees
A light in the dark
An event for artists, by artists
Anne Dufresne
Armand Szainer: never forget
Art group picks artist of the year
Art In The Park
Art in the Park sees attendance dip
Arts In Education Conference
Art like Crayons for grown-ups
Art you can sit on (if you own it)
Better Living Through Artistry
Capturing history with a panaramic view
Ceramic Biennial
Currier Kicks Off 2005 With NHSS Show
Die fotografieren
Doug Mendoza: Body Artist
Enjoying the Open Doors Trolley Tour
East Colony Fine Art has gone jazz
Equal Arts Opportunities
Exploring purgatory and paradise
Expressions coming from within
Fighting cancer with creativity
Free food, free music and plenty of art
Harry Umen: New Work

Head of the class
Heating up the canvas
Inside the artist’s studio
It’s art, and it’s even practical!
James Aponovich

James Chase
Jan De Bray
Local Artist, Global Message
Lollipops and Hand Grenades
MAA Adds New Dimension To Gallery
MAA Gallery Mixes It Up
Making Book With Children
Manchester Art In 2004
Morgan's "Danse" Comes To Manch
Morin Avoid Typecasting
NHIA chalks it up to May 14
Open Doors Manchester Returns
Open Doors Trolley Tour, The Winter Version
Looking for a crowd? Just add art
McGowan Fine Art Turns 25
Nita Leger Casey
Patti Matthis
Saint Anselm Favorite Returns
Searching for the extraordinary
Small Town Art Hits The Big City
Spirit Of The Holidays Exhibit
Step into the Art Pad at Langer Place
Stride and ride
Tagging goes to wall, gets legit
The art and craft of Glendi
The art of signs to art and stuff
The Art Of The Qashquai

The Return Of The Art Trolley Tour
The Ubiquitous Ann Domingue
Two-continent painting exhibit opens
Using nature as a canvas
Waxwork
Women's Art Group Marks 10th Year
Wyeth Works Return To The Currier